Public relations : strategies and tactics /
Wilcox, Dennis L.
Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber - Eleventh Edition - Boston, Massachusetts : Pearson Education Asia Pte. Ltd., c2015 - 624 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .
This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.
9781292056586
PUBLIC RELATIONS
HM 1221 .W5 2015
Public relations : strategies and tactics / Dennis L. Wilcox, Glen T. Cameron and Bryan H. Reber - Eleventh Edition - Boston, Massachusetts : Pearson Education Asia Pte. Ltd., c2015 - 624 pages : color illustrations ; 25 cm.
Includes bibliographical references and index.
Part 1. role -- Part 2. Process -- Part 3. strategy -- Part 4. Tactics -- Part 5. Application .
This new edition is consistent in offering a comprehensive overview of today's public relations practice on the local, national and international level. The suggestions of adopters and reviewers regarding the 10th edition have been given serious consideration and have helped make this edition even better than the last one.
9781292056586
PUBLIC RELATIONS
HM 1221 .W5 2015