Elements of marketing /
Alminar-Mutya, Ruby F.
Elements of marketing / Ruby F. Alminar-Mutya - THIRD EDITION - Mandaluyong City, Philippines : National Book Store, c2000 - xviii, 293 pages ; 22 cm.
Includes bibliographical references.
1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
9710860984
MARKETING
HF 5415.1 .M99 2000
Elements of marketing / Ruby F. Alminar-Mutya - THIRD EDITION - Mandaluyong City, Philippines : National Book Store, c2000 - xviii, 293 pages ; 22 cm.
Includes bibliographical references.
1. The Marketing Systems: its Nature and the Elements -- 2. The Product -- 3. Pricing objectives and price determination -- 4. Channels of distribution -- 5. Physical Distribution System -- 6. Promotional Mix -- 7. Consumer Education within the Philippine Context -- 8. Consumers cooperatives -- 9. Relationship Marketing and Marketing Communication -- 10. Global Marketing.
Principles, practices and systems are explained using the elements of the marketing mix, where the components are arranged accordingly per chapter.
9710860984
MARKETING
HF 5415.1 .M99 2000