101 product innovations and marketing /
Jucutan, Myra Lao-
101 product innovations and marketing / Myra Lao-Jucutan and Felix M. Lao, Jr. - Pasig City : Anvil Publishing Inc., c2008. - xiii, 100 pages ; 18 cm.
Includes bibliographical references.
Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.
Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.
9789712719813
INNOVATION
MARKETING
HF 5415 .J83 2008
101 product innovations and marketing / Myra Lao-Jucutan and Felix M. Lao, Jr. - Pasig City : Anvil Publishing Inc., c2008. - xiii, 100 pages ; 18 cm.
Includes bibliographical references.
Section 1: Innovation Basics -- Section 2. Customer Identification -- Section 3. Marketing Tools and Beyond -- Section 4. Customer Identification -- Section 5. Groundwork Planning -- Section 6. Brand Media and advertising -- Section 7. Strategic Launch Analysis.
Innovation is the key to sustainable competitive advantage in today's rapidly changing and expanding global business environment.
9789712719813
INNOVATION
MARKETING
HF 5415 .J83 2008