The Ikea edge : building global growth and social good at the world's most iconic home store /
Dahlvig, Anders
The Ikea edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig - New York : McGraw Hill Education, c2012 - xiii, 191 pages ; 24 cm.
Part 1. A vision of social responsibility -- Part 2. Differentiation through control of the value chain -- Part 3. Market leadership and a balanced market portfolio -- Part 4. Building for the long term
9780071777650
IKEA (FIRM)
HD 9773 .D34 2012
The Ikea edge : building global growth and social good at the world's most iconic home store / Anders Dahlvig - New York : McGraw Hill Education, c2012 - xiii, 191 pages ; 24 cm.
Part 1. A vision of social responsibility -- Part 2. Differentiation through control of the value chain -- Part 3. Market leadership and a balanced market portfolio -- Part 4. Building for the long term
9780071777650
IKEA (FIRM)
HD 9773 .D34 2012