Implementing SAP CRM : the guide for business and technology managers /
Kale, Vivek
Implementing SAP CRM : the guide for business and technology managers / Vivek Kale - Boca Raton, Florida : CRC Press, c2015 - xxix, 483 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).
9781482231427
CUSTOMERS RELATION -- DATA PROCESSING
HF 5415.5 .K35 2015
Implementing SAP CRM : the guide for business and technology managers / Vivek Kale - Boca Raton, Florida : CRC Press, c2015 - xxix, 483 pages : illustrations ; 26 cm.
Includes bibliographical references and index.
Section 1. Setting the stage -- Section 2. SAP CRM applications -- Section 3. Pre-implementation stage -- Section 4. Implementation stage -- Section 5. Post-implementation stage -- Section 6. SAP CRM implementation and beyond.
This book explains what it means to be a customer-centric and responsive enterprise, and provides a framework for business operations based on customer relationships, rather than the traditional four Ps (product, positioning, price, promotion).
9781482231427
CUSTOMERS RELATION -- DATA PROCESSING
HF 5415.5 .K35 2015