Marketing research /
Abantao, Baniline Jone V.
Marketing research / Baniline Jone V. Abantao - First Edition. - Quezon City, Philippines : Rex Book Store, c2024 - xi, 259 pages ; 26 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report.
This marketing research textbook aims to be an introductory text to the field of marketing research.
9786210450361
MARKETING RESAERCH -- METHODOLOGY
HF 5415.2 .A23 2024
Marketing research / Baniline Jone V. Abantao - First Edition. - Quezon City, Philippines : Rex Book Store, c2024 - xi, 259 pages ; 26 cm.
Includes bibliographical references and index.
Chapter 1. Introduction to Marketing Research -- Chapter 2. Quantitative Research -- Chapter 3. Preliminary Data Processing and Data Analysis -- Chapter 4. Marketing Research Report.
This marketing research textbook aims to be an introductory text to the field of marketing research.
9786210450361
MARKETING RESAERCH -- METHODOLOGY
HF 5415.2 .A23 2024