Impact of brand image to purchase decision of customer in a selected restaurant /

Salomia, Kim Ezer D.

Impact of brand image to purchase decision of customer in a selected restaurant / Kim Ezer D. Salomia. - Manila : National University, 2018 - viii, 60 leaves : illustrations ; 30 cm.

Includes bibliographical references.

Title -- Approval sheet -- Acknowledgement sheet -- Abstract -- Table of contents -- List of tables -- List of figures -- Chapter 1. Introduction -- 2. Conceptual literature -- 3. Methodology -- 4. Results and discussions -- 5. Conclusion and recommendation -- References -- Appendices.

The study was accomplished to find out what is the most effective brand name to purchase decision in a selected Restaurant on what makes customers purchase their product.

UGT CTHM BSHM .S25 2018