The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction /
Cebanico, Janielle Dana R.
The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction / Janielle Dana R. Cebanico, Rena Mae B. Cinco, Laila Mae D. Detera, Dianne Lawrence C. Gamboa and Cyrille Joy T. Soliven - Manila : National University, 2022 - ix, 136 leaves ; 28 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.
The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.
ELECTRIC COMMERCE
UGT CEAS BSPSYCH .C43 2022
The Parcel is out for delivery : the effect of online impulse buying to Generation Z’s hedonic satisfaction / Janielle Dana R. Cebanico, Rena Mae B. Cinco, Laila Mae D. Detera, Dianne Lawrence C. Gamboa and Cyrille Joy T. Soliven - Manila : National University, 2022 - ix, 136 leaves ; 28 cm.
Includes bibliographical references.
Chapter 1. Introduction -- Chapter 2. Literature Review -- Chapter 3. Research Methods -- Chapter 4. Results and discussion -- Chapter 5. Conclusions and directions for future research -- References -- Appendices.
The emergence of online purchasing dominated the world of commerce and has notably affected the consumers satisfaction with its convenience, relevance and accessibility.
ELECTRIC COMMERCE
UGT CEAS BSPSYCH .C43 2022