Marketing innovations of a 4-Star Hotel in Taguig City amidst the challenges of the Covid-19 pandemic under the alert level 1 /

Co, Milani Francheska

Marketing innovations of a 4-Star Hotel in Taguig City amidst the challenges of the Covid-19 pandemic under the alert level 1 / Milani Francheska Co [and four others] - Manila : National University, 2022 - ix, 89 leaves ; 30 cm.

Includes bibliographical references.

Chapter 1. Introduction -- Chapter 2. Review of related literature and studies -- Chapter 3. Methodology -- Chapter 4. Results and discussion -- Chapter 5. Summary, Conclusion and recommendation -- References -- Appendices.

This study aims to investigate the adopted marketing innovation strategies of a 4-star hotel in Taguig City in response to the challenges brought by the COVID-19 Pandemic.

UGT CTHM BSHM .C6 2022