Tourism and hospitality marketing : a global perspective /
Hudson, Simon
Tourism and hospitality marketing : a global perspective / Simon Hudson - Philippine edition. - Los Angeles, California : Sage, c2008 - xv, 467 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.
Covers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
9781412946872
TOURISM -- MARKETING
G 155.A75 .H83 2008
Tourism and hospitality marketing : a global perspective / Simon Hudson - Philippine edition. - Los Angeles, California : Sage, c2008 - xv, 467 pages : illustrations ; 23 cm.
Includes bibliographical references and index.
The Global Tourism Marketing Environment -- Consumer Behaviour -- Developing a Marketing Plan -- Marketing Research -- The Tourism and Hospitality Product -- Pricing -- Distribution -- Marketing Communications The Role of Advertising and Sales Promotions -- Marketing Communications Public Relations, Personal Selling, Direct Marketing and Word of Mouth -- Internet Marketing -- Providing Service Quality through Internal Marketing -- Destination Marketing -- Contemporary Issues in Tourism and Hospitality Marketing.
Covers all the key marketing principles applied to tourism and hospitality. Tourism and Hospitality Marketing is accompanied by a website that offers lecturers answers to the discussion questions and exercises in the book, case study questions, a test bank, PowerPoint slides and a list of additional teaching resources.
9781412946872
TOURISM -- MARKETING
G 155.A75 .H83 2008