Media, messages, and men : new perspectives in communication /
Merrill, John Calhoun,
Media, messages, and men : new perspectives in communication / John Calhoun Merrill and Ralph L. Lowenstein. - New York : D. McKay, c1971 - ix, 293 pages ; 22 cm.
Includes bibliographical references and index.
Part I. Media: A new look at changing roles -- Part II. The communication and his audience -- Part III. Media concepts and ethics.
This is not a typical "survey of journalism" or introductory textbook in mass communications.
MASS MEDIA
P 90 .M47 1971
Media, messages, and men : new perspectives in communication / John Calhoun Merrill and Ralph L. Lowenstein. - New York : D. McKay, c1971 - ix, 293 pages ; 22 cm.
Includes bibliographical references and index.
Part I. Media: A new look at changing roles -- Part II. The communication and his audience -- Part III. Media concepts and ethics.
This is not a typical "survey of journalism" or introductory textbook in mass communications.
MASS MEDIA
P 90 .M47 1971