International marketing /
Cateora, Philip R.
International marketing / Philip R. Cateora - Seventh edition. - New York : Irwin Inc., c1990 - xiv, 870 pages ; 24 cm
Includes bibliographical references and index.
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
256079536
EXPORT MARKETING
HF 1009.5 .C35 1990
International marketing / Philip R. Cateora - Seventh edition. - New York : Irwin Inc., c1990 - xiv, 870 pages ; 24 cm
Includes bibliographical references and index.
Part 1. Overview -- Part 2. The cultural environment of global marketing -- Part 3. Part 3. Global marketing management -- Part 4. Corporate contest of marketing.
256079536
EXPORT MARKETING
HF 1009.5 .C35 1990