Doing business in emerging markets : entry and negotiation strategies /
Cavusgil, S. Tamer
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Perez N. Ghauri and Milind R. Agarwal - Thousand Oaks, California : Sage Publications, Incorporation, c2002 - xv, 300 pages ; 24 cm
Includes bibliographical references and index.
Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business
This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures.
761913742
INTERNATIONAL BUSINESS ENTERPRISE
HD 62.4 .C387 2002
Doing business in emerging markets : entry and negotiation strategies / S. Tamer Cavusgil, Perez N. Ghauri and Milind R. Agarwal - Thousand Oaks, California : Sage Publications, Incorporation, c2002 - xv, 300 pages ; 24 cm
Includes bibliographical references and index.
Why look at emerging economies? -- Emerging-marketing potential -- Internationalization as a business strategy -- Export marketing and sourcing in emerging economies -- Entry strategies for emerging markets -- Developing and managing relationships in emerging markets -- Negotiation process and strategies for emerging markets -- Emerging markets of Asia -- Emerging markets of Eastern Europe -- Emerging markets of Latin America, South Africa, and Turkey -- Conclusions : some guidelines for doing business
This book serves an important purpose by enhancing our understanding of the emerging-market economies and cultures.
761913742
INTERNATIONAL BUSINESS ENTERPRISE
HD 62.4 .C387 2002