Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler and Gary Armstrong - Tenth edition. - New Jersey : Pearson Education South Asia Pte Ltd., c2004 - xxix, 661 pages ; 27 cm.
Includes bibliographical references and index.
Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing.
9812471553
MARKETING
HF 5415 .K87 2004
Principles of marketing / Philip Kotler and Gary Armstrong - Tenth edition. - New Jersey : Pearson Education South Asia Pte Ltd., c2004 - xxix, 661 pages ; 27 cm.
Includes bibliographical references and index.
Part 1. Understanding marketing and the marketing process -- Part 2. Developing marketing opportunities and strategies -- Part 3. Developing the marketing mix -- Part 4. Managing marketing.
9812471553
MARKETING
HF 5415 .K87 2004