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Retailing : an introduction /

Lusch, Robert F.

Retailing : an introduction / Robert F. Lusch, Patrick M. Dunne and James R. Carver - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2011 - 594 pages : illustrations ; 24 cm.

Includes index.

Part 1. Introduction to retailing -- Part 2. The retailing environment -- Part 3. Market selection and location analysis -- Part 4. Managing retail operations -- Part 5. Retail administration

ISBN: 9789814319881

Subjects--Topical Terms:
RETAIL TRADE

LC Class. No.: HF 5429 .L87 2011

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