Marketing /
Farrell, O. C.
Marketing / O. C. Ferrell, G. Thomas M. Hult and William M. Pride - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - x, 359 pages : illustrations ; 26 cm.
Chapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion
9781285922065
MARKETING
HF 5415 .F47 2013
Marketing / O. C. Ferrell, G. Thomas M. Hult and William M. Pride - Andover, Mass. : Cengage Learning Asia Pte Ltd, c2013 - x, 359 pages : illustrations ; 26 cm.
Chapter 1. Strategic marketing management -- Chapter 2. The global marketing environment -- Chapter 3. Selecting target markets -- Chapter 4. Product decisions -- Chapter 5. Developing and managing goods and services -- Chapter 6. Pricing decisions -- Chapter 7. Supply chain management and marketing channels -- Chapter 8. Retailing, wholesaling, and direct marketing -- Chapter 9. Integrated marketing communications -- Chapter 10. Advertising and public relations -- Chapter 11. Personal selling and sales promotion
9781285922065
MARKETING
HF 5415 .F47 2013