Public relations in Asia Pacific : (Record no. 10767)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01566nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100649.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470824306 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HD 59.6.P16 .D48 2009 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Devereux, Mary M. ; Smith, Anne Peirson. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Public relations in Asia Pacific : |
| Remainder of title | communicating effectively across cultures / |
| Statement of responsibility, etc. | Mary M. Devereuxand Anne Peirson-Smith |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [Place of publication not identifed] : |
| Name of publisher, distributor, etc. | [publisher not identified], |
| Date of publication, distribution, etc. | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | unnumbered pages ; |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Public Relations in Asia Pacific -- Chapter 2. Public Relations Strategy -- Chapter 3. Connecting with the Media -- Chapter 4. Public Relations and Branding -- Chapter 5. Building and Defending Corporate Reputation --Chapter 6. Marketing to Asia Pacific Consumers and Businesses -- Chapter 7. The Role of Public Affairs in Asia Pacific -- Chapter 8. Managing Issues and Communicating in a Crisis -- Chapter 9. Talking to Ourselves; Internal and Change Communications -- Chapter 10. Corporations Taking Responsibility -- Chapter 11. The Big Three Investor Relations, Healthcare Communications, and Technology Communications Investor Relations -- Chapter 12. The Digital Generation -- Chapter 13. You'll Never Walk Alone -- Chapter 14. Measuring Achievement -- Chapter 15. Future trends for public relations in Asia pacific. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS AND ECONOMICS |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Peirson-Smith, Anne |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Master of Arts in Education - Education Management | LRC - Graduate Studies | National University - Manila | General Circulation | 06/03/2021 | Reaccessioned | GC HD 59.6.P16 .D48 2009 c.1 | NULIB000008526 | 05/20/2025 | c.1 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Gen. Ed - CEAS | LRC - Graduate Studies | National University - Manila | General Circulation | 06/03/2021 | Reaccessioned | GC HD 59.6.P16 .D48 2009 c.2 | NULIB000011257 | 06/19/2025 | c.2 | 05/20/2025 | Books |