Basic marketing / (Record no. 14437)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01432nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102741.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M57 1979 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miranda, Gregorio S. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Basic marketing / |
| Statement of responsibility, etc. | Gregorio S. Miranda |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Revised Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Manila, Philippines : |
| Name of publisher, distributor, etc. | Interlino Printing Co., Inc., |
| Date of publication, distribution, etc. | c1979 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 316 pages ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1. Marketing: nature and significance -- Chapter 2. The consumer in our economic society -- Chapter 3. Consumer behavior and motivation -- Chapter 4. Channels of distribution -- Chapter 5. The middleman in marketing -- Chapter 6. Cooperative marketing -- Chapter 7. Marketing of agricultural products -- Chapter 8. The marketing of industrial goods -- Chapter 9. The buying function -- Chapter 10. Selling and advertising -- Chapter 11. Transportation and storage -- Chapter 12. Standardization -- Chapter 13. Market finance -- Chapter 14. Market risks -- Chapter 15. Marketing research -- Chapter 16. Marketing management -- Chapter 17. marketing policies -- Chapter 18. The need for consumer education. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book attempts to guide the young student in understanding marketing in the light of its correct perspective. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | Relegation Room | 05/20/2025 | Reaccessioned | FIL HF 5415 .M57 1979 | NULIB000012196 | 05/20/2025 | c.1 | 05/20/2025 | Books |