Marketing cases : (Record no. 14703)

MARC details
000 -LEADER
fixed length control field 01150nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520102747.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9712706664
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.12 .L36 1997
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Lao Jr., Felix M.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing cases :
Remainder of title using the case study method /
Statement of responsibility, etc. Felix M. Lao, Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Pasig City, Philippines :
Name of publisher, distributor, etc. Anvil Publications,
Date of publication, distribution, etc. c1997
300 ## - PHYSICAL DESCRIPTION
Extent v, 588 pages ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Chapter 1 : The Marketing case study method -- Chapter 2 : How to write a marketing case -- Chapter 3 : Handling marketing case discussions -- Chapter 4 : Marketing teaching strategies -- Chapter 5 : Performa marketing case reports -- Chapter 6 : Real-life marketing cases.
520 ## - SUMMARY, ETC.
Summary, etc. Marketing cases is a comprehensive textbook on the case study method, precisely written for marketing students, professors, marketers, entrepreneurs and even for neophytes in the business fields with no actual case exposures.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING -- MANAGMENT -- CASE STUDIES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed - CTHM LRC - Main National University - Manila Filipiniana 09/09/2016 Reaccessioned   FIL HF 5415.12 .L36 1997 NULIB000012462 05/20/2025 c.1 05/20/2025 Books