Social media marketing all-in-one for dummies / (Record no. 15409)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02507nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102805.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781118951354 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5414 .Z56 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zimmerman, Jan |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Social media marketing all-in-one for dummies / |
| Statement of responsibility, etc. | Jan Zimmerman and Deborah Ng |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Son, Inc., |
| Date of publication, distribution, etc. | c2015 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 810 pages : |
| Other physical details | illustrations ; |
| Dimensions | 23 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD13.51 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Book 1: The social media mix -- Making the business case for social media -- Tallying the bottom line -- Plotting your social media marketing strategy -- Managing your cybersocial campaign -- Book 2: Cypersocial tools -- Discovering helpful tech tools -- Leveraging search engine optimization (SEO) for social media -- Using social bookmarks, news, and share buttons -- Book 3. Content marketing -- Growing your brand with content -- Exploring content marketing platforms -- Developing a content marketing strategy -- Getting your content to the masses -- Book 4. Twitter -- Using Twitter as a marketing tool -- Using Twitter as a networking tool -- Finding the right Twitter tools -- Supplementing online marketing tools with Twitter -- Hosting Twitter chats -- Book 5. Facebook and instagram -- Using Facebook as a marketing tool -- Creating and sharing content on Facebook -- Gaining insights about your Facebook community -- Advertising on Facebook -- Getting started with Instagram -- Book 6. Linkedln -- Promoting yourself with LinkedIn -- Promoting your business with LinkedIn -- Starting a LinkedIn group -- Using LinkedIn as a content platform Book 7. Pintarest -- Pinning down Pinterest -- Marketing with Pinterest -- Driving sales with Pinterest -- Other social media marketing sites -- Weighing the business benefits of minor social sites -- Leaping into Google+ -- Maximizing stratified social communities -- Profiting form mid-sized social media channels -- Making social media mobile -- Multiplying your impact -- Book 9. Measuring results: Building succecc -- Delving into data -- Analyzing content-sharing metrics -- Analyzing Twitter metrics -- Analyzing Facebook metrics -- Measuring other social media networks -- Comparing metrics from different marketing techniques -- Making decisions by the numbers |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | INTERNET |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ng, Deborah |
| Relator term | co-author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex II | National University - Manila | General Circulation | 11/28/2022 | Purchased - Amazon | 527.70 | GC HF 5414 .Z56 2015 | NULIB000013168 | 05/20/2025 | c.1 | 05/20/2025 | Books |