The analytic hospitality executive : (Record no. 20367)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 02684nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520102957.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119129981 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TX 911.3.M27 .M34 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McGuire, Kelly A. |
| Relator term | author |
| 245 #4 - TITLE STATEMENT | |
| Title | The analytic hospitality executive : |
| Remainder of title | implementing data analytics in hotels and casinos / |
| Statement of responsibility, etc. | Kelly A. McGuire |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Hoboken, New Jersey : |
| Name of publisher, distributor, etc. | John Wiley & Son, Inc., |
| Date of publication, distribution, etc. | c2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 408 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD29.00 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1.Building a strategic analytic culture in hospitality and gaming -- 2.Data management for hospitality and gaming -- 3.Data visualization -- 4.From reactive to proactive decision making: advanced analytics in action -- 5.Analytics for operations -- 6.Analytics for marketing -- 7.Analytics for sales -- 8.Analytics for revenue management -- 9.Analytics for performance analysis -- 10.Analytics for gaming -- 11.Pulling it all together: building an analytical organization. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits. Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business. Although the industry is just beginning to recognize the value of big data, it's important to get up to speed quickly or risk losing out on benefits that could drive business to greater heights. The Analytic Hospitality Executive provides a targeted game plan from an expert on the inside, so you can start making your data work for you. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BIG DATA |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | General Circulation | 03/19/2021 | Purchased - Amazon | 29.29 | GC TX 911.3.M27 .M34 2017 | NULIB000018126 | 05/20/2025 | c.1 | 05/20/2025 | Books |