MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02010nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20250520103006.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781119118879 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5823 .Di43 2017 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
DiMarco, John |
| Relator term |
author |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Communications writing and design : |
| Remainder of title |
the integrated manual for marketing, advertising, and public relations / |
| Statement of responsibility, etc. |
John DiMarco |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Hoboken, New Jersey : |
| Name of publisher, distributor, etc. |
Wiley-Blackwell, |
| Date of publication, distribution, etc. |
c2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 201 pages ; |
| Dimensions |
25 cm. |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
USD44 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The connectivity between research, writing, and design -- Writing technical, persuasive, and news communication -- Communication design -- Creative research methods -- Design tools -- Marketing projects -- Advertising projects -- Public relations projects -- Social media for marketing, advertising, and public relations. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.-Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles -Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques -Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work -Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
ADVERTISING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
