Marketing to mindstates : (Record no. 20806)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01963nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250523152129.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781544512402 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.32 .L43 2021 |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing to mindstates : |
| Remainder of title | the practical guide to applying behavioral design to research and marketing / |
| Statement of responsibility, etc. | Will Leach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | [United States] : |
| Name of publisher, distributor, etc. | Lioncrest Publishing, |
| Date of publication, distribution, etc. | c2021 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 258 pages ; |
| Dimensions | 22 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | USD18 |
| 500 ## - GENERAL NOTE | |
| General note | Newly Updated for 2021. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding human behavior. -- Why do we behave the way we do? -- Where marketing and research fall short --What is behavior design? -- The mindstate behavioral model. Activate the goal -- Prime the need -- Frame the choice -- Trigger the behavior -- Applying the mindstate behavioral model to marketing. Applying the mindstate behavioral model -- Marketing to mindstates. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Your nonconscious mind will filter out more than 99 percent of marketing you "see" today. Traditional marketing simply doesn't work in today's complex world. To reach today's customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors--a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | CONSUMER BEHAVIOR |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marketing to mindstates :, Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books - Reserve |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Communication | LRC - Annex | National University - Manila | Reserve | 09/09/2022 | Purchased - Amazon | 18.00 | RES HF 5415.32 .L43 2021 | NULIB000018565 | 05/20/2025 | c.1 | 05/20/2025 | Books - Reserve |