Marketing for tourism and hospitality / (Record no. 21401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01409nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520103020.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9786214270781 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | G 155.A1 .S47 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Serrano, Angelita Ong Camilar- |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing for tourism and hospitality / |
| Statement of responsibility, etc. | Angelita Ong Camilar-Serrano |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Intramuros, Manila, Philippines : |
| Name of publisher, distributor, etc. | Unlimited Books Library Services and Publishing Inc., |
| Date of publication, distribution, etc. | c2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 201 pages ; |
| Dimensions | 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP400 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 01. Introduction to Marketing for Tourism and Hospitality -- 02. Tourism and Hospitality Service Marketing and Quality -- 03. The Marketing Environment -- 04. Tourism and Hospitality Service Marketing and Quality -- 05. Market Segmentation, Targeting and Positioning -- 06. Tourism and Hospitality Products -- 07. Pricing Tourism and Hospitality Product -- 08. Distribution Channels Tourism and Hospitality Product -- 09. Promoting Tourism and Hospitality Product -- Bibliography -- Webliography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The goal of this book is to maker marketing a significant component of the tourism and hospitality industry in identifying what factors make customers choose a particular tourism and/or hospitality service/s. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | TOURISM -- MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | Filipiniana | 06/30/2023 | Purchased - Unlimited Books | 400.00 | FIL G 155.A1 .S47 2020 | NULIB000019160 | 05/20/2025 | c.1 | 05/20/2025 | Books |