Marketing research : (Record no. 3232)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01323nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094818.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 201002051 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 .B76 1980 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Brown, F. E. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing research : |
| Remainder of title | a structure for decision making / |
| Statement of responsibility, etc. | F. E. Brown |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Reading, Massachusetts : |
| Name of publisher, distributor, etc. | Addision-Wesley Publishing Company, |
| Date of publication, distribution, etc. | c1980 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 628 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part I. Posing The Right Question -- Part II. Conclusions from Samples -- Part III. Relationships and Associations -- Part IV. Recent Analytic Development. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Marketing Research: A Structure for Decision Making is designed for two principal groups: (1) graduate MBA students desiring a working knowledge of marketing research and (2) practicing researchers who wish to upgrade their technical skills. It is primarily a text with an integrated development of the subject, but it can also serve as a reference book for those interested in specialized topics. The book was motivated, as probably all texts are, by satisfactions and frustrations experienced over a number of years in teaching the subject matter. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Marketing Management | LRC - Annex | National University - Manila | Relegation Room | 04/18/2011 | Donation - BDO Foundation | GC HF 5415.2 .B76 1980 | NULIB000000991 | 05/20/2025 | c.1 | 05/20/2025 | Books |