Food styling : (Record no. 4054)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02959nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520094835.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780470080191 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | TR 656.5 .C87 2010 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Custer, Delores |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Food styling : |
| Remainder of title | the art of preparing food for the camera / |
| Statement of responsibility, etc. | Delores Custer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Jersey : |
| Name of publisher, distributor, etc. | Wiley, |
| Date of publication, distribution, etc. | c2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii, 398 pages : |
| Other physical details | illustrations ; |
| Dimensions | 28 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | PHP6371 |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. Food styling: an overview -- From home economist to food stylist: a history -- The smorgasbord of food styling -- What is food stylings? -- Business ethics: to enhance, stretch, or cheat? -- 2. The medium is everything -- Editorial food styling versus advertising -- Types of media we work in -- 3. Your food styling teammates -- Who hires food stylists? -- Who will you work with? -- 4. You got the job! Now what? -- Setting a schedule and keeping records -- Bidding and budgeting for the job -- 5. Prepping the assignment -- Starting off: the job folder -- How to read recipes, layouts, storyboards, and scripts -- Brainstorming at the preproduction meeting -- Getting it together: gathering food equipment, and props -- Shooting on location: hidden details -- 6. At the shoot -- Arriving and organizing -- Preparing the food for the shoot -- Styling for visual appeal and mouthwatering factor -- Working on the set -- The shot: it's time to shoot the food -- Back to the office: things to do after the shoot -- 7. About photography -- Photographer's role in a food shot -- Evolution of the camera -- Making a food image work -- Finding the camera angle -- 8. The basics of propping -- Prop stylist in action -- Determining the style: getting the right look -- 9. The basics of TV and film production work -- Food styling for television -- Food styling for film -- The cast of charactersin TV and film production -- Shooting: studio versus location -- Money issues: food budget and your fees -- Shooting a storyboard out of sequence -- 10. Food stylist's tools of the trade -- Kit and the set tray -- Food stylist's knife roll -- Other basic equipment: everything and the kitchen sink -- Tools and equipment at the photographer's studio -- Homemade equipment to the rescue -- Contents in bottles, cans, and packages: a wealth of uses -- 11. Working with the food: overcoming challenges -- 12. The business of food styling -- 13. Beyond food styling: expanding your options -- 14. Tips for chefs, caterers, and others who want to style their food -- 15. Reviewing the last fifty (now sixty) years of food styling and photography. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Food Styling is the first serious book on the subject of food styling for specific media: editorial, advertorial, public relations, marketing, advertising, packaging, and television and film production. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | PHOTOGRAPHY OF FOOD |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Hospitality Management | LRC - Main | National University - Manila | General Circulation | 06/03/2021 | Purchased - F & J De Jesus, Inc. | 6371.00 | GC TR 656.5 .C87 2010 | NULIB000001813 | 05/20/2025 | c.1 | 05/20/2025 | Books |