Marketing / (Record no. 8095)

MARC details
000 -LEADER
fixed length control field 00898nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100550.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780070442078
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415 .M94 1986
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Myers, James H.
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. James H. Myers
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. c1986
300 ## - PHYSICAL DESCRIPTION
Extent xx, 597 pages :
Other physical details illustrations ;
Dimensions 32 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing
520 ## - SUMMARY, ETC.
Summary, etc. This book describes what modern marketing is and how it is carried out in business firms and other types of organizations.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex National University - Manila Relegation Room 05/21/2021 Reaccessioned   GC HF 5415 .M94 1986 c.1 NULIB000005854 05/20/2025 c.1 05/20/2025 Books
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex National University - Manila Relegation Room 05/21/2021 Reaccessioned   GC HF 5415 .M94 1986 c.2 NULIB000005855 06/17/2025 c.2 05/20/2025 Books