Marketing / (Record no. 8095)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00898nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | NULRC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250520100550.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250520s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070442078 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | NULRC |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 .M94 1986 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Myers, James H. |
| Relator term | author |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing / |
| Statement of responsibility, etc. | James H. Myers |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw Hill Education, |
| Date of publication, distribution, etc. | c1986 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 597 pages : |
| Other physical details | illustrations ; |
| Dimensions | 32 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction to marketing -- The framework for effective marketing planning -- Understanding consumer and organizational markets -- Planning the marketing mix -- An expanded view of marketing |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This book describes what modern marketing is and how it is carried out in business firms and other types of organizations. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | Relegation Room | 05/21/2021 | Reaccessioned | GC HF 5415 .M94 1986 c.1 | NULIB000005854 | 05/20/2025 | c.1 | 05/20/2025 | Books | |||||
| Library of Congress Classification | Gen. Ed. - CBA | LRC - Annex | National University - Manila | Relegation Room | 05/21/2021 | Reaccessioned | GC HF 5415 .M94 1986 c.2 | NULIB000005855 | 06/17/2025 | c.2 | 05/20/2025 | Books |