Marketing management : (Record no. 8140)

MARC details
000 -LEADER
fixed length control field 01032nam a2200229Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100551.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 71188584
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5415.13 P387 2000
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Peter, J. Paul
Relator term author
245 #0 - TITLE STATEMENT
Title Marketing management :
Remainder of title knowledge and skills /
Statement of responsibility, etc. J. Paul Peter and James H. Donnelly, Jr.
250 ## - EDITION STATEMENT
Edition statement Sixth edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Irwin Inc.,
Date of publication, distribution, etc. c2000
300 ## - PHYSICAL DESCRIPTION
Extent xx, 876 pages :
Other physical details illustrations ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section I: Essentials of Marketing Management -- Section II: Analyzing Marketing Problems and Cases -- Section III: Financial Analysis for Marketing Decisions -- Section IV: Internet Exercises and Sources of Marketing Information -- Section V: Marketing Management Cases -- Section VI: Strategic Marketing Cases -- Section VII: Developing Marketing Plans
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element MARKETING -- MANAGEMENT
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Donnelly, James Jr. H.
Relator term co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Gen. Ed. - CBA LRC - Annex II National University - Manila General Circulation 11/14/2012 Reaccessioned   GC HF 5415.13 P387 2000 NULIB000005899 05/20/2025 c.1 05/20/2025 Books