Textbook of salesmanship / (Record no. 8196)

MARC details
000 -LEADER
fixed length control field 01295nam a2200241Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field NULRC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250520100552.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 250520s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 70543364
040 ## - CATALOGING SOURCE
Transcribing agency NULRC
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF 5438.25 .R87 1978
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Russell, Frederick A.
Relator term author
245 #0 - TITLE STATEMENT
Title Textbook of salesmanship /
Statement of responsibility, etc. Frederick A. Russell, Frank Herman Beach, and Richard H. Buskirk
250 ## - EDITION STATEMENT
Edition statement TENTH EDITION
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw Hill Education,
Date of publication, distribution, etc. c1978
300 ## - PHYSICAL DESCRIPTION
Extent x, 546 pages :
Other physical details illustrations ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part One. Introduction -- Part Two. Preparation for Selling -- Part Three. The Selling Process -- Part Four. The Persuader as A Person.
520 ## - SUMMARY, ETC.
Summary, etc. In the preface to the ninth edition we related that there had been a call made by a keynote speaker at the 1971 meeting of the American Marketing Association for more attention to the development of selling skills in our educational pro-grams. It has been particularly satisfying to note a resurgence of interest in the teaching of selling in our educational institutions. Student enrollments in selling courses are up significantly.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element SALES
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Beach, Frank Herman ;Buskirk, Richard H.
Relator term co-author;co-author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Source of acquisition Total checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Library of Congress Classification     Marketing Management LRC - Annex National University - Manila Relegation Room 11/14/2012 Reaccessioned   GC HF 5438.25 .R87 1978 NULIB000005955 05/20/2025 c.1 05/20/2025 Books