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Ethics in public relations : responsible advocacy / Edited by Kathy Fitzpatrick, Carolyn Bronstein.

Material type: Text

TextPublication details: London: Sage Publications, c2006Description: xiv, 241 pages : 23 cmISBN: 1412917980Subject(s): BUSINESS AND ECONOMICS | PUBLIC RELATIONSLOC classification: HM 1221 .E84 2006

Contents:

Chapter1. Baseline for ethical advocacy in the marketplace of ideas -- Chapter2. Responsibility and accountability -- Chapter3. The ethics of communicating with and about difference in a changing society -- Chapter4. Negotiating relationship with archivist publics -- Chapter5. Responsible advocacy for nonprofit organization -- Chapter6.

Summary: Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HM 1221 .E84 2006 (Browse shelf (Opens below))	c.1	Available		NULIB000006171

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Includes index.

Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.

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