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This is PR : the realities of public relations / Doug Newsom and Alan Scott.

By: Newsom, Doug [author]Contributor(s): Scott, Alan [co-author]Material type: Text

TextPublication details: California : Wadsworth Publishing Company, c1985Edition: Third EditionDescription: xix, 518 pages : illustrations ; 23 cmISBN: 0534042872Subject(s): PUBLIC RELATIONS | PUBLIC RELATIONSLOC classification: HM 263 .N49 1985

Contents:

Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.

Summary: This book is devoted to discussing what PR is and isn't, how it began and what it is today.

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	Relegation Room	GC HM 263 .N49 1985 (Browse shelf (Opens below))	c.1	Available		NULIB000006176

Includes index.

Part 1. The role of PR -- Part 2. Research for PR -- Part 3. PR Audiences -- Part 4. Communication-Art and Style -- Part 5. PR in Action -- Part 6. PR's legal and ethical environment.

This book is devoted to discussing what PR is and isn't, how it began and what it is today.

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