Marketing management / Dawn Iacobucci
Material type:
TextPublication details: Singapore : Cengage Learning Asia Pte Ltd., c2012Edition: Second Edition; Philippine EditionDescription: xi, 243 pages : illustrations ; 26 cmISBN: 9789814416351Subject(s): MARKETING MANAGEMENTLOC classification: HF 5415.13 .I33 2012
Contents:
Marketing strategy --
Product positioning --
Positioning via price, place, and promotion -- --
Positioning assessment through the customer lens --
Capstone
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.13 .I33 2012 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000006523 | |
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Books
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LRC - Annex | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415.13 .I33 2012 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000006615 |
Browsing National University - Manila shelves, Shelving location: General Circulation, Collection: Gen. Ed. - CBA Close shelf browser (Hides shelf browser)
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| GC HF 5415.12.P6 .P32 1994 Principles of marketing / | GC HF 5415.13 .D86 2005 Principles of advertising and IMC / | GC HF 5415.13 .I33 2012 c.1 Marketing management / | GC HF 5415.13 .I33 2012 c.2 Marketing management / | GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective / | GC HF 5415.13 .M69 2013 Strategic marketing management / | GC HF 5415.13 .M85 2013 Marketing management : a strategic decision-making approach / |
Includes index
Marketing strategy --
Product positioning --
Positioning via price, place, and promotion -- --
Positioning assessment through the customer lens --
Capstone
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