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Marketing for hospitality and tourism / Philip Kotler, John T. Bowen and James C. Makens

By: Kotler, Philip [author]Contributor(s): Bowen, John T [co-author] | Makens, James C [co-author]Material type: Text

TextPublication details: Boston : Pearson, c2010Edition: Fifth EditionDescription: xxiii, 683 pages : illustrations ; 28 cmISBN: 9789810697501Subject(s): TOURISM -- MARKETINGLOC classification: TX 911.3.M3 .K68 2010

Contents:

Part 1. The hospitality and tourism marketing process -- Part 2. Hospitality and tourism marketing opportunities and strategies -- Part 3. The hospitality and tourism marketing mix -- Part 4. Managing hospitality and tourism marketing

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Main	National University - Manila	Hospitality Management	General Circulation	GC TX 911.3.M3 .K68 2010 (Browse shelf (Opens below))	c.1	Available		NULIB000006562

Includes index.

Part 1. The hospitality and tourism marketing process --
Part 2. Hospitality and tourism marketing opportunities and strategies --
Part 3. The hospitality and tourism marketing mix --
Part 4. Managing hospitality and tourism marketing

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