Includes bibliographical references and index.

Making yourself marketable -- Acquiring areas of expertise -- Creating your niche -- Defining your objective : who is your client? -- Targeting your talents -- Customizing customer service requirements -- Marketing to your audience -- Soliciting sales : innovative ideas -- The value of diversification -- Going out on your own : costs and benefits.

"Marketing Your Event Planning Business shows event planners and event management companies how to gain the competitive edge by setting themselves apart, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing has practical tips and examples, offering everyone in the event management business creative new ways to showcase their talents, build their business and bring added value to their clients. An indispensable tool for: event planners; event planning management companies; suppliers; public relations, communications, and administrative professionals; and professionals in the hospitality, culinary, and travel industries."--Jacket.