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Marketing : defined, explained, applied / Michael Levens

By: Levens, Michael [author]Material type: Text

TextPublication details: Boston: Prentice Hall, 2012Edition: Second EditionDescription: xi, 371 pages : illustrations ; 27 cmISBN: 9789810696894Subject(s): MARKETINGLOC classification: HF 5415 .L48 2012

Contents:

Part 1. Explaining -- Part 2. Creating -- Part 3. Strategizing -- Part 4. Managing -- Part 5. Integrating.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .L48 2012 (Browse shelf (Opens below))	c.1	Available		NULIB000006585

Includes index.

Part 1. Explaining --
Part 2. Creating --
Part 3. Strategizing --
Part 4. Managing --
Part 5. Integrating.

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