Principles of marketing / Charles W. Lamb, Joe F. Hair and Carl McDaniel
Material type:
TextPublication details: Andover : Cengage Learning, c2013Edition: Philippine editionDescription: xvi, 386 pages : illustrations ; 26 cmISBN: 9789814441360Subject(s): MARKETING | MARKETING--MANAGEMENTLOC classification: HF 5415 .L36 2013
Contents:
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
Books
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode |
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Books
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HF 5415 .L36 2013 (Browse shelf (Opens below)) | c.1 | Available | NULIB000006588 |
Include index.
1. The world of marketing -- 2. Analyzing marketing opportunities -- 3. Product decision -- 4. Distribution decision -- 5. Promotion and communication strategies -- 6. Pricing decision -- 7. Technology-driven marketing.
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