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Principles of contemporary marketing / David L. Kurtz

By: Kurtz, David L [author]Material type: Text

TextPublication details: Singapore: Cengage Learning Asia Pte Ltd, 2012Edition: Fifteenth Edition / Philippine EditionDescription: 780 pages : illustrations ; 26 cmISBN: 9789814392822Subject(s): MARKETINGLOC classification: HF 5415 .K88 2012 c.2

Contents:

Part 1. Designing customer-oriented marketing strategies -- Part 2. Understanding buyers and markets -- Part 3. Target market selection -- Part 4. Product decisions -- Part 5. Distribution decisions -- Part 6. Promotional decisions -- Part 7. Pricing decisions

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K88 2012 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000001798
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K88 2012 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000006616
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K88 2012 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000019352

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Previous	GC HF 5415 .K87 2011 Principles of Marketing /	GC HF 5415 .K88 2012 c.1 Principles of contemporary marketing /	GC HF 5415 .K88 2012 c.2 Principles of contemporary marketing /	GC HF 5415 .K88 2012 c.3 Principles of contemporary marketing /	GC HF 5415 .L218 2001 Essentials of marketing /	GC HF 5415 .L218 2001 Essentials of marketing /	GC HF 5415 .L36 2013 Principles of marketing /	Next

Includes index.

Part 1. Designing customer-oriented marketing strategies --
Part 2. Understanding buyers and markets --
Part 3. Target market selection --
Part 4. Product decisions --
Part 5. Distribution decisions --
Part 6. Promotional decisions --
Part 7. Pricing decisions

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