Managing small business : an entrepreneurial emphasis / J. William Petty [and three others]
Material type:
TextPublication details: [Australia?] : South-Western, c2012Edition: International editionDescription: xxiii, 817 pages : color illustrations ; 28 cmISBN: 9781111821173; 1111821178Subject(s): SMALL BUSINESS - MANAGEMENTLOC classification: HD 62.7 .M36 2012
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 62.7 .M36 2012 c.1 (Browse shelf (Opens below)) | c.1 | Available | NULIB000006622 | |
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 62.7 .M36 2012 c.2 (Browse shelf (Opens below)) | c.2 | Available | NULIB000006623 |
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| GC HD 62.6 .B76 2009 c.1 Social entrepreneurship : a modern approach to social value creation / | GC HD 62.6 .B76 2009 c.2 Social entrepreneurship : a modern approach to social value creation / | GC HD 62.7 .C67 1996 Small business management : a planning approach / | GC HD 62.7 .M36 2012 c.1 Managing small business : an entrepreneurial emphasis / | GC HD 62.7 .M36 2012 c.2 Managing small business : an entrepreneurial emphasis / | GC HD 62.7 .M3768 2015 Entrepreneurship & small business management / | GC HD 62.7 .S33 2013 c.1 Essentials of entrepreneurship and small business management / |
Includes bibliographical references and index.
PART 1: Entrepreneurship: a world of opportunity - 1. The entrepreneurial life -- 2. Integrity and ethics of entrepreneurship -- PART 2: Starting from scratch or joining an existing business -- 3. Starting the business -- 4. Franchises and buyouts -- 5. The family business -- PART 3: Developing the new venture business plan -- 6. Creating business plans -- 7. The marketing plan -- 8. The organization of the business -- 9. The location plan -- 10. Financial statements -- 11. Projecting financial requirements -- 12. A firm's sources of financing -- 13. The harvest plan -- PART 4: Focusing on the customer: marketing growth strategies -- 14. Customer relationships -- 15. Product and supply chain management -- 16. Pricing and credit -- 17. Promotional planning -- 18. Global marketing -- PART 5: Managing growth in the small business -- 19. Professional management and leadership -- 20. Human resource management -- 21. Operations management -- 22. Managing the firm's assets -- 23. Risk management -- Cases -- Appendix A: Sample business plan -- Appendix B: Valuing a business
Its aim is to provide instruction and guidance that will greatly improve your odds for success towards its own entrepreneurial journey.
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