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Consumer behaviour / Isabelle Szmigin and Maria Piacentini

By: Szmigin, Isabelle [author]Contributor(s): Piacentini, Maria [co-author]Material type: Text

TextPublication details: Oxford: Oxford University Press, c2015Description: xxv, 444 pages ; 25 cmISBN: 9780199646449Subject(s): CONSUMER BEHAVIORLOC classification: HF 5415.32 .S93 2015

Contents:

Part 1: Historical and current perspectives on consumption -- 1: A historical context for understanding consumption -- 2: Contemporary perspectives on consumer behaviour -- Part 2: Micro-view of consumption -- 3: Decision-making and involvement -- 4: Learning and memory -- 5: Perceptual processes -- 6: Attitude theory and behaviour change -- 7: Personality, self, and motivation -- Part 3: Macro-view of consumption -- 8: Groups, social processes, and communications -- 9: Culture -- 10: Patterns of buyer behaviour -- Part 4: Where are we going? -- 11: Future trends in consumer behaviour

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.32 .S93 2015 (Browse shelf (Opens below))	c.1	Available		NULIB000013686

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Includes index.

Part 1: Historical and current perspectives on consumption --
1: A historical context for understanding consumption --
2: Contemporary perspectives on consumer behaviour --
Part 2: Micro-view of consumption --
3: Decision-making and involvement --
4: Learning and memory --
5: Perceptual processes --
6: Attitude theory and behaviour change --
7: Personality, self, and motivation --
Part 3: Macro-view of consumption --
8: Groups, social processes, and communications --
9: Culture --
10: Patterns of buyer behaviour --
Part 4: Where are we going? --
11: Future trends in consumer behaviour

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