Marketing research kit for dummies / Michael R. Hyman

By:

Hyman, Michael R [author]

Material type: Text

TextPublication details: Hoboken, New Jersey : John Wiley & Son, Inc., c2010Description: xiv, 392 pages : illustrations ; 24 cmISBN:

9780470520680

LOC classification:

HF 5415.2 .H96 2010

Summary: Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5415.2 .H96 2010 (Browse shelf(Opens below))	c.1	Available		NULIB000008755

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Previous	GC HF 5413.13 2005 Marketing management : text and cases /	GC HF 5413.32 .S33 2004 Consumer behavior /	GC HF 5415.1 .E92 1995 Principles of marketing /	GC HF 5415.2 .H96 2010 Marketing research kit for dummies /	GC HF 5415.2 .H253 2013 Market research in practice: How to get greater insight from your market /	GC HF 5415.2 .I33 2013 Marketing models : multivariate statistics and marketing analytics /	GC HF 5415.2 .I33 2015 Marketing models : multivariate statistics and marketing analytics /	Next

Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource provides you with the hands-on tools you need to identify, obtain, record, and analyze marketing data

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