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Principles of marketing / Philip Kotler and Gary Armstrong

By: Kotler, Philip [author]Contributor(s): Gary Armstrong [co-author]Material type: Text

TextPublication details: Boston : Pearson, c2013Edition: 14th editionDescription: 636 pages illustrations 26 cmISBN: 978-0-273-77982-7Subject(s): MARKETING --TEXTBOOKS | MARKETINGLOC classification: HF 5415 .K68 2013

Contents:

1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K68 2013 (Browse shelf (Opens below))	c.1	Available		NULIB000007546
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415 .K68 2013 c.2 (Browse shelf (Opens below))	c.2	Available		NULIB000009829

Includes bibliographical references and index

1. Defining marketing and the marketing process -- 2. Understanding the marketplace and consumers -- 3. Designing a customer-driven strategy and mix -- 4. Extending marketing.

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