Marketing / O. C. Ferrell, G. Thomas M. Hult and William M. Pride

By: Farrell, O. C [author]Contributor(s): Hult, G. Thomas M [co-author] | Pride, William M [co-author]Material type: TextTextPublication details: Andover : Cengage, c2013Description: x, 359 pages : illustrations ; 26 cmISBN: 9781285922065Subject(s): MARKETINGLOC classification: HF 5415 .F47 2013
Item type: Books
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Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Books Books LRC - Annex II
National University - Manila
Gen. Ed. - CBA General Circulation GC HF 5415 .F47 2013 (Browse shelf (Opens below)) c.1 Available NULIB000007547

Chapter 1. Strategic marketing management --
Chapter 2. The global marketing environment --
Chapter 3. Selecting target markets --
Chapter 4. Product decisions --
Chapter 5. Developing and managing goods and services --
Chapter 6. Pricing decisions --
Chapter 7. Supply chain management and marketing channels --
Chapter 8. Retailing, wholesaling, and direct marketing --
Chapter 9. Integrated marketing communications --
Chapter 10. Advertising and public relations --
Chapter 11. Personal selling and sales promotion

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