Advertising for people who don't like advertising / KesselsKramer

By:

KesselsKramer [author]

Material type: Text

TextPublication details: London, United Kingdom : Laurence King Publishing Ltd., c2013Description: 239 pages : illustrations ; 24 cmISBN:

9781780673202

Subject(s):

ADVERTISING CAMPAIGNS

LOC classification:

HF 5823 .K45 2013

Contents:

1. Hello -- 2. Fairy tales for trend spotters -- 3. Why now -- 4. A brief history of selling stuff -- 5. KesselsKramer -- 6. Death to a bunch of other people -- 7. The triumph of small -- 8. Small is human -- 9. KesselsKramer is wrong -- 10. KK outlet -- 11. Liberation through DIY -- 12. Interview with Erik Kessels -- 13. Advertising from the outside: interview with Stefan Sagmeister -- 14. Alex Bogusky's remora on the underbelly of capitalism -- 15. Anthony Burrill in pictures -- 16. Hans Aarman's history of the present -- 17. Mark Fenske on teaching advertising like Aristotle -- 18. Where did all the rebels go? interview with Steve Henry -- 19. The laws of creativity and how to mess with them -- 20. Goodbye

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HF 5823 .K45 2013 (Browse shelf(Opens below))	c.1	Available		NULIB000009298

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Previous	GC HF 5821 .O48 2012 c.5 Advertising and integrated brand promotion /	GC HF 5823 .B387 2004 Advertising and promotion : an integrated marketing communications perspective /	GC HF 5823 .K11 2004 Advertising & sales promotion /	GC HF 5823 .K45 2013 Advertising for people who don't like advertising /	GC HF 5823 .M67 2015 Advertising and IMC : principles and practice /	GC HF 5823 .R68 2013 The Routledge companion to advertising and promotional culture /	GC HF 6146 .B37 2017 Social media marketing : a strategic approach /	Next

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