Marketing foundations / G. Tomas M. Hult, O. C. Ferrell and William M. Pride.
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TextPublication details: Mason, Ohio : South-Western/ Cengage Learning, c2013Edition: 5th EditionDescription: xxx, 583 pages : illustrations ; 28 cmISBN: - 9781133190974
- HF 5415 .H85 2013
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National University - Manila | LRC - Annex II General Circulation | Gen. Ed. - CBA | GC HF 5415 .H85 2013 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009376 |
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| GC HF 5415 .F47 2013 c.1 Marketing / | GC HF 5415 .F47 2013 c.2 Marketing / | GC HF 5415 .G61 1999 52 ways to make more money in network marketing / | GC HF 5415 .H85 2013 Marketing foundations / | GC HF 5415.I55 .G75 2006 Product lifecycle management : driving the next generation of lean thinking / | GC HF 5415 .J64 1998 Who moved my cheese? : an a-mazing way to deal with change in your work and in your life / | GC HF 5415 .K68 2008 Principles of marketing / |
Part I: MARKETING STRATEGY AND ENVIRONMENT -- 1. Strategic Marketing Management -- 2. Developing & Implementing Marketing Strategies -- 3. The Global Marketing Environment -- Part II: MARKETING RESEARCH AND TARGET MARKET ANALYSIS -- 4. Information For Marketing Research -- 5. Selecting Target Markets -- Part III: CUSTOMER BEHAVIOR AND E-MARKETING -- 6. Consumer Behavior -- 7. Business Buying Behavior -- 8. International Marketing -- 9. Digital Marketing and Social Media -- Part IV: PRODUCT DECISIONS -- 10. Product Decisions -- 11. Developing and Managing Goods and Services -- Part V: PRICING DECISIONS -- 12. Strategic Pricing Management -- 13. Pricing Decisions -- Part VI: DISTRIBUTION DECISIONS -- 14. Supply-Chain Management and Marketing Channels -- 15. Retailing, Wholesaling and Direct Marketing -- Part VII. Promotion Decisions -- 16. Integrated Marketing Communications -- 17. Advertising and Public Relations -- 18. Personal Selling and Sales Promotion
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