World class communication : how great CEOs win with the public, shareholders, employees, and the media / Virgil Scudder and Ken Scudder

By:

Scudder, Virgil [author]

Contributor(s):

Scudder, Ken [co-author]

Material type: Text

TextPublication details: New Jersey : John Wiley & Son, Inc., c2012Description: xviii, 218 pages ; 25 cmISBN:

9781118230053

Subject(s):

COMMUNICATION IN MANAGEMENT

LOC classification:

HD 30.3 .S38 2012

Contents:

The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time

Summary: The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.

Item type:

Books

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Holdings
Item type	Current library	Home library	Collection	Call number	Copy number	Status	Date due	Barcode
Books	National University - Manila	LRC - Annex II General Circulation	Gen. Ed. - CBA	GC HD 30.3 .S38 2012 (Browse shelf(Opens below))	c.1	Available		NULIB000009549

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Previous	GC HC 430.C6 .G37 2005 The rise of the Chinese consumer : theory and evidence /	GC HD 30.3 .A73 1998 Corporate communication /	GC HD 30.3 .O35 2005 Strategic communication in business and the professions /	GC HD 30.3 .S38 2012 World class communication : how great CEOs win with the public, shareholders, employees, and the media /	GC HD 30.4 .C66 2011 Business research methods /	GC HD 30.4 .C66 2014 Business research methods /	GC HD 30.4 .E47 2001 Business research methods /	Next

Includes index.

The essentials of successful communication -- Vital constituencies -- The Media factor -- Public appearances -- The world outside -- It's crunch time

The CEO has to communicate with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions and government. The book gives tools for the succesful CEO.

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