Principles of advertising and IMC / Tom Duncan

By: Material type: TextTextPublication details: Chicago : McGraw Hill Education, c2005Edition: Second EdiitonDescription: xxvii, 774 pages : color illustrations ; 29 cmISBN:
  • 71250409
Subject(s): LOC classification:
  • HF 5415.13 .D86 2005
Contents:
How brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture
Item type: Books
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Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.13 .D86 2005 (Browse shelf(Opens below)) c.1 Available NULIB000009659
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GC HF 5415.12.A78 .M37 2013 c.2 Marketing in Asia / GC HF 5415.12.A78 .M37 2013 c.3 Marketing in Asia / GC HF 5415.12.P6 .P32 1994 Principles of marketing / GC HF 5415.13 .D86 2005 Principles of advertising and IMC / GC HF 5415.13 .I33 2012 c.1 Marketing management / GC HF 5415.13 .M37 2012 Marketing management : an Asian perspective / GC HF 5415.13 .M69 2013 Strategic marketing management /

Includes index.

How brands are built -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture

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