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Principles of marketing management / Kajal Rana, Abhishek Yadava and S.C. Arya

By: Material type: TextTextPublication details: India : Global Professional Publishing, c2011Description: xv, 202 pages ; 24 cmISBN:
  • 9788182203952
Subject(s): LOC classification:
  • HF 5415.12 .R36 2011
Contents:
1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing
Item type: Books
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Books Books National University - Manila LRC - Annex II General Circulation Gen. Ed. - CBA GC HF 5415.12 .R36 2011 (Browse shelf(Opens below)) c.1 Available NULIB000009668

Includes index.

1. Marketing management and marketing functions -- 2. Theories and techniques of marketing -- 3. Consumer behaviour -- 4. Product -- 5. Price and pricing strategy -- 6. Introduction to distribution -- 7. Distributors planning and strategy -- 8. Location and structure of warehouse -- 9. Incoming material receipt -- 10. Retrieval and transaction processing system -- 11. Inventory management -- 12. Promotion strategies -- 13. Personal selling -- 14. Direct marketing

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