E-marketing / Leonardo R. Garcia
Material type:
TextPublication details: Pasig City, Philippines : Anvil Publications, c2010Edition: Revised EditionDescription: ix, 317 pages : illustrations ; 26 cmISBN: - 9789712723520
- HF 5415.1265 .G37 2010
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National University - Manila | LRC - Annex II Filipiniana | Marketing Management | FIL HF 5415.1265 .G37 2010 (Browse shelf(Opens below)) | c.1 | Available | NULIB000009673 |
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| FIL HF 5415.12.P6 .Z37 2014 Principles of marketing / | FIL HF 5415.13 .R64 2015 c.1 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / | FIL HF 5415.13 .R64 2015 c.2 The best of marketing Rx : for entrepreneurs, marketing practitioners, and marketing students / | FIL HF 5415.1265 .G37 2010 E-marketing / | FIL HF 5548.4 .A65 2005 Managing to excel : a guide for managers and entrepreneurs / | FIL HF 5415 .L796r 1996 Real marketing / | FIL HF 5415 .A44 1991 Elements of marketing / |
Includes bibliographical references.
Introduction to e-marketing -- E-commerce vis-avis E-marketing -- The "enlightened" marketing model -- Internet advertising -- Connecting with the E-consumer -- Traditional media out. TRIMP Media in. -- Strategizing through your E-marketing plan -- E-marketing research : a comprehensive information resource -- Branding on the internet market -- Looking through a crystal ball.
This book aims to introduce the readers to the new philosophy of e-marketing, particularly as it applies to the Philippines business setting. Specifically, the book takes into consideration the following objectives in order to give readers a fairly good knowledge of e-marketing, and adopt new strategies in promoting a product, a service, or an idea.
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