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Consumer behavior : in the 21st Century / Wayne D. Hoyer, Deborah J. MacInnis and Rik Pieters

By: Hoyer, Wayne D [author]Contributor(s): MacInnis, Deborah J [co-author] | Pieters, Rik [co-author]Material type: Text

TextPublication details: Singapore: Cengage Learning Asia Pte Ltd, c2013Edition: Second Edition / Philippine EditionDescription: xix, 458 pages : illustrations ; 26 cmISBN: 9789814441414Subject(s): CONSUMER BEHAVIORLOC classification: HF 5415.3 .H69 2013

Contents:

Part 1. An introduction to consumer behavior -- Part 2. The psychological core -- Part 3. The processing of making decisions -- Part 4. The consumer's culture -- Part 5. Consumer behavior outcomes and issues

Item type:

Books

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Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Barcode
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.1 (Browse shelf (Opens below))	c.1	Available	NULIB000001790
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.2 (Browse shelf (Opens below))	c.2	Available	NULIB000007533
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.3 (Browse shelf (Opens below))	c.3	Available	NULIB000008073
Books	LRC - Annex	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.4 (Browse shelf (Opens below))	c.4	Available	NULIB000008074
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.5 (Browse shelf (Opens below))	c.5	Available	NULIB000008075
Books	LRC - Annex II	National University - Manila	Gen. Ed. - CBA	General Circulation	GC HF 5415.3 .H69 2013 c.6 (Browse shelf (Opens below))	c.6	Available	NULIB000008076

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Previous	GC HF 5415.3 .H69 2013 c.3 Consumer behavior : in the 21st Century /	GC HF 5415.3 .H69 2013 c.4 Consumer behavior : in the 21st Century /	GC HF 5415.3 .H69 2013 c.5 Consumer behavior : in the 21st Century /	GC HF 5415.3 .H69 2013 c.6 Consumer behavior : in the 21st Century /	GC HF 5415.3 .M369 1990 Basic marketing : a managerial approach /	GC HF 5415.3 .M3699 2015 Marketing management /	GC HF 5415.5 .H47 1997 The Service profit chain : how leading companies link profit and growth to loyalty, satisfaction, and value /	Next

Part 1. An introduction to consumer behavior --
Part 2. The psychological core --
Part 3. The processing of making decisions --
Part 4. The consumer's culture --
Part 5. Consumer behavior outcomes and issues

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