Entrepreneurial management / Robert J. Calvin
Material type:
TextPublication details: [New York] : [McGraw-Hill], c2002Description: vii, 295 pages ; 24 cmISBN: 9781439272312Subject(s): ENTREPRENEURSHIP | NEW BUSINESS ENTERPRISESLOC classification: HD 62.5 .C35 [2002]
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LRC - Annex II | National University - Manila | Gen. Ed. - CBA | General Circulation | GC HD 62.5 .C35 [2002] (Browse shelf (Opens below)) | c.1 | Available | NULIB000008188 |
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| GC HD 62.5 .B938 2014 c.3 Entrepreneurship / | GC HD 62.5 .B938 2014 c.4 Entrepreneurship / | GC HD 62.5 .B938 2014 c.5 Entrepreneurship / | GC HD 62.5 .C35 [2002] Entrepreneurial management / | GC HD 62.5 .E559 2015 Start your own business : the only startup book you'll ever need / | GC HD 62.5 .G74 2013 Entrepreneurship / | GC HD 62.5 .H577 2005 Entrepreneurship / |
Includes index.
Part one : Finance and control -- Chapter 1 : Writing a business or strategic plan -- Chapter 2 : Proper financing -- Chapter 3 : Financial controls -- Part two : Marketing and sales -- Chapter 4 : Differentiation, target marketing, and target customers -- Chapter 5 : A cost-efficient, effective sales organization and marketing approach -- Chapter 6 : Inexpensively creating a demand for products and services -- Chapter 7 : Proper pricing -- Part three : Business development -- Chapter 8 : Buying an existing business -- Chapter 9 : Developing and introducing new products and services
Entrepreneurial management details the tactical and strategic issues that are essential to starting a new business, from spotting the right opportunity to raising capital, enhancing productivity, building customer loyalty, and more.
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